I, Daniel Blake: blog tasks

 1) What is independent cinema and how is it different to Hollywood blockbusters?Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?
I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.

He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.

Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.   It is a drama that has a strong political message about Britain in an age of government austerity
3) Who directed I, Daniel Blake and why is this important? ken loach is the director of this film, the significance is  that Loach is a well known political film maker.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 

• Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message- this is important because it directly targets the working class community and gives them an opportunity to watch the film for free. 

• Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.- this is important because instead of asking a well known celebrity who would come to the premiere if they were payed millions of pounds and most importantly doesn't share the same values  instead a political leader was shares the same values as what loach is trying to represent.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

• A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. The Daily Mirror traditionally supports the Labour Party and left-wing causes so therefore agreed with the main message of the film.
• The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

2 million and it made 11 million

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

in all fairness they cant. Hollywood is notorious for being represented by A-list celebrities most likely through nepotism.

Unless an independent film uses the aid of a well known celebrity of director, it will never reach the 'standards' of a classic blockbuster. However, that doesn't prevent independent films and their directors from becoming well known within their own categories.

8) In your opinion, was I, Daniel Blake a success?

Yes. There's no point of comparing something with something that isn't comparable.

I,Daniel blake isn't even in the same bracket as Black widow.

i feel like if I,Daniel Blake and black widow were grouped together it would be an insult to ken loach