BLACKPINK: MUSIC VIDEO; HOW YOU LIKE THAT

 

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

 

 Blackpink's fandom are known as Blinks. Majority of Blinks are females, teenage girls and young woman.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion: music video conventions – performance, effects, fast pace etc.

Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.

Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

 

A) When Lisa is rapping, as she's a different refreshing sound from the other members

B) When the members are all dancing together 

C) The fact that most of Lisa's rapping is in English

4) How was the How You Like That music video marketed and promoted to the audience?

    They promoted using  teasers on the members Instagram accounts and a reality show called 24/365  

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

   BTS  is the main reason K-POP is so popular worldwide.

Industry

1) How were BLACKPINK formed and what records have they broken?

  

  Blackpink was formed in 2016 by Korean entertainment company, YG Entertainment. Blackpink has broken the Guinness World record for most Subscribed band on Youtube, They are the first female k-pop band to reach no.1 on the US album charts and UK album charts.

2) What other successful artists have YG Entertainment created? You may need to Google this.

   Sechs Kies , BigBang , Winner , BabyMonster, Treasure and AKMU.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

  

    Blackpink incorporates a fair amount of English Lyrics alongside the Korean lyrics, this shows how they try and assimilate into the other cultures that they're being broadcasted to.

5) How are UK-based music videos regulated and what types of content require warnings? 

   UK-based record companies music videos are regulated by the British Board of Film Classification(BBFC)

Grade 8/9 extension tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

Most of the article is comparing Blackpink to how BTS develpoed , comparing the rate they're going at and telling how how they progressed their career using other worldwide big hit artists.