‘Audience Effects Theory’

 

1) Write a definition of a passive audience: An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging

2) Write a definition of an active audience: Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message

3) Write a definition of the hypodermic needle theory: The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification

INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: any self care magazine
 > Why:  it helps you practically to live your life

DIVERSION/ENTERTAINMENT: GP RACING
 > Why: GP racing manage to get to interview all the big names and have a great mix of current and historic F1 info to read. Great magazine., very informative. Lots of good info & pictures.

RELATIONSHIPS:Cosmopolitan.