Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

middle/working class

15-20+

balance of males and females

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

• Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
• Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

0:10- this scene where the camera is simply showcasing the setting, emphasises the simplicity of the music video which was their intent.

0:41- provides a close up head shot- more personal.

2:14 - this scene where the camera is simply showcasing the setting, emphasises the simplicity of the music video which was their intent.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

• Social Media was only starting to be introduced in the early 2000s.
• You could chat to people with similar interests on chatroom or forums.
• You used AOL or MSN Messenger to talk to your friends, send emojis and share pictures and music.
• Myspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company.
• Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.
• The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.
• Their fan base moved online, creating online communities where they could share songs and information.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

• It opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.