OMO advert CSP blog tasks'

 1) What year was the advert produced? 1955

2) How were women represented in most adverts in the 1950s? By the 1950’s, women have become the face for all things “simple” as it was believed that females weren’t capable of any labour which required much cognitive work, it was deemed that cleaning, cooking and maintaining a happy home was simple. In many woman’s magazines and general life magazines you’d at least see a couple of females advertising cleaning products, which further reinforced the idea of thats what females were capable of. 

3) How does the heading message ('OMO makes whites bright') and the typography promote the product? 

+OMO is repeated many times for the purpose of brand recognition

+B in the word bright is capitalised to emphasise the word brightness because thats the selling point

+repetition of rhyming reinforces the selling point = memorable 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

 + her facial expression whilst cleaning is clearly very joyful as she is looking directly as the consumer (personal) this shows the Idea that she is very happy with her “bright whites”. she receives happiness knowing that her family are wearing bright whites.

+ It’s very unrealistic for a mother to be wearing makeup whilst doing domestic house work as it is a time consuming chore done in the comfort of your own home.However, the fact that she is wearing bright red lipstick even whilst doing the laundry pushes the idea that at all times women should look good for their husbands as they are only judged on by society by their cleaning skills and appearance.

5) Why is a picture of the product added to the bottom right of the advert?

The picture of the product which will be shown in stores in provided in the corner of the magazine so it is more identifiable so the target audience.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
As this advert was brought out in the 1950’s, red,blue and white were very symbolic to post-war audiences as it felt like a directed call out to patriotic people.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. On any word that reinforces the capabilities of this product “brightness’. there is the use of italics which helps to further emphasis and bring attention to buzz words 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. A key stereotype about females is that they are makeup ‘obsessed’ and will not go anywhere without wearing it, this opinion is confirmed in this advert as although she is doing such a simple task of placing clothes on a clothing line.she is wearing Unnecessary bright red lipstick.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?