Heat case study: blog tasks

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

From clever A-list access shoots no

other magazine could pull off to celeb news

Our all-inclusive approach promises style for

everybody, no matter what shape or size

combines an

aspirational yet affordable weekly fashion edit

with the real, trusted voice of the heat brand.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? fashion and lifestyle + life hacks 

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

2) What are the connotations of the Heat colour scheme on this particular front cover?

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.