'Gender representation in advertising'.

 

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. (can only find 2 good ones!!)

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

* that women must always do the housework

* once a women get married, she is there to serve her husband

*women are primarily seen as sexual objects 

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

* the expectation for a women's body is what we should live up to. 

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

society has become more aware of the lack of protection for women and has implemented things to slightly protect us ( bank accounts etc) but there will always be ideas of previous years coming back to haunt us.